Hi, I'm Mandi!
I'm a marketing leader with over 16 years of experience driving growth and building marketing systems for a variety of companies
I started as a creator in the early days of blogging and built — and sold — a six-figure business before moving into more traditional marketing roles for both digital and local services companies.
In every role, I've leveraged my expertise in strategic planning, hands-on execution, and partnerships to drive growth.
Senior Growth Marketer at Podia
"Mandi's a brilliant operator – usually marketers fall into the category of being good at executing or good at strategy. She is exceptional at both.
She is a really good manager of people – kind, transparent, generous in her feedback, and curious!
When working with her, I've often been struck by how she doesn't need to make people feel like she's above them in the org structure. Instead, she's right there with them, working through challenges, getting her hands dirty."
Senior Director, Growth at ActiveCampaign
"It’s so incredibly uncommon to find someone who can not only execute (on just about any kind of work), but also build projects into existence from nothing.
To have that person also be an absolute joy to work with is even better.
Mandi will crush anything you give her, and is on my very short list of people titled ‘work with this person whenever you can.'"
Senior Content Marketer at Podia
"Working with Mandi is a blast! She is so creative and has a skill for getting the team organized and excited around a new project.
Mandi generously shares her knowledge and experience, and I knew I could turn to her any time I had a question about messaging, or was stumped by some data, or needed to wrangle a spreadsheet.
Mandi gets the job done, and she makes it fun every step of the way!"
Andrew Carnegie famously said: "[Teamwork] is the fuel that allows common people to attain uncommon results."
I've seen first hand how a small-but-mighty team can achieve great things when they work together. As a leader, my role is to empower each member of my team to reach their potential, individually and as a team.
I believe in advocating passionately and persistently for the best idea in any conversation, even when it's uncomfortable — and I encourage everyone on the team to do the same!
Marketing teams are most effective when they learn from and get buy-in from other teams. I excel at working cross-functionally across the company to find solutions that everyone feels good about.
In addition to reporting on top-of-funnel metrics, KPIs, and revenue, I believe effective teams regularly review and analyze data with other stakeholders to identify growth opportunities and bottlenecks.
Rising tides lift all boats, and if the company is winning, we're all winning. I love to promote other people's ideas and accomplishments, and I never mind feedback or suggestions from other members of the team!
I'm a systems thinker with the ability to ask the right questions, consume lots of information, learn from specialists, think strategically, and identify both the opportunities and the potential pitfalls to be addressed.
Whether I'm working with partners, affiliates, customers, or fellow team members, my goal is to create 360º wins that everyone feels good about to build partnerships that are based on trust and built for the long term.
I'm a wife, mother, and animal lover. I'm also a (voracious and varied) reader, a (slow) runner, and an (enthusiastic but clumsy) roller skater.
Our family lives in rural Virginia with a menagerie that currently includes two dogs, two cats, a mini pig, two horse, a tortoise, a rabbit, seven parrots, and eight chickens. 💗