Whether you're a SaaS startup, a local bakery, or a digital product creator, you need to invest in every stage of the customer lifecycle, embrace a product-led approach, personalize marketing with customer data, and innovate continually.
My experience across a range of industries — including real estate, blogging, agencies, and SaaS — helps me understand the big picture, identify opportunities for growth, and implement strategies for every stage of the buying cycle.
Freelance Digital Marketing Consultant
"Mandi is an exceptional leader with a wealth of experience driving growth and innovation.
Having worked under her leadership on several teams, I've seen firsthand how she excels in implementing revenue growth strategies, leading product marketing, and managing partnerships. Mandi is incredibly skilled at guiding cross-functional teams and keeps the customer experience at the forefront."
I've been part of marketing teams that play it too safe, missing out on opportunities for growth, and I much prefer a growth marketing approach that is willing to take risks! That doesn't mean being careless or just throwing spaghetti at the wall, but it does mean being willing to test new ideas, not being afraid of failure, and constantly testing and iterating to get to the best idea!
I've used data-driven approaches to growth marketing from the very beginning of my career, looking for ways to segment and personalize users' experiences. At Agathon I created "server report cards" that went out once a quarter to all hosting customers, highlighting stats about their server usage and plan through personalized images and merge tags.
At Podia, I continued to build on this strategy by working closely with Data and Dev to pull additional customer data into ActiveCampaign so that we could customize messaging based on a user's plans, recent activities, interactions, etc.
One of the best things about working in SaaS is the ability to lead with the product, whether through a free trial or freemium account, and literally guide users to success with in-app prompts, emails, articles, and help docs. I love exploring the ways we can make users more successful, whether that's through interactive demos, 1-on-1 calls, or weekly emails sharing features they may not have yet discovered.
This goes both ways, though. In conversations with users and partners and through social listening, I'm always listening to see where there's confusion or misunderstanding and what feature requests are showing up again and again so that we can share those with the appropriate teams and help shape the product for future growth as well.